HiTV, another clueless Nigerian business?
It is in the news.
http://www.thenationonlineng.com/dynamicpage.asp?id=10259
HiTV run by Mr Toyin Subair is live.
Launched a week ago by Information and Communications Minister, Mr Frank Nweke(jnr).
It's value proposition is value for money with regards to content and localization.
Several days after, no public communication has been made by HiTV to it's addressable market.
The market is clueless about it's corporate identity, services offered, prices, point of sales, etc.
For a company that expects to upturn the dominance of a sub saharan giant like Multichoice, HiTV appears to have come to the marktet the 'Proudly Nigerian' way, all bark and no bite.
HiTV, another clueless Nigerian business?
Or maybe the market is missing something.............
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